There is a lot of activity and analysis in the Big Data space. We’re pulling together the most interesting things we see and sharing them with you.
The importance of personalized customer interaction is becoming far more pronounced among today’s B2B marketers: this is called 1:1 marketing. Smart marketers need to shift our gaze from big data and metrics to creating 1:1 relationships that leverage mining of better and more meaningful data.Read More
While Big Data has received a lot of attention over the last three years, the “Data” part has been a key component for leading companies for much, much longer. The “Big” part is only possible now because tools like Hadoop that store, access, and analyze massive volumes of data have emerged fromRead More
In recent years in the world of big data, there has been an increase in data that has been difficult for many companies to track. The deluge of big data available for analysis presents great opportunity, but many organizations are having difficulty managing it. This has led to companies not being ableRead More
In the world of NoSQL databases, the products that have dominated the conversation are MongoDB and DataStax Enterprise, a leading distribution of Apache Cassandra. But a couple of headlines this week bring into focus a perhaps less-splashy, though rather tenacious player: Apache HBase, which is includedRead More