Enable Real-Time Personalization
Real-time personalization is one of the strongest examples of how companies can connect with their customers and maximize every opportunity.
Most digital marketing databases limit users to using analytical models based on “old data” to optimize their messaging and offers. Day-old data may not seem “old,” but if a target consumer has purchased a winter coat in the last 24 hours, an email selling winter coats won’t be effective.
Splice Machine enables consumer-focused companies to show “the right message, to the right person, at the right time,” with real-time personalization based on complex analytical models and constantly updating user actions, without the need for ETL processes.
Get a 360° View of Your Customers
Marketing today is no longer about businesses telling their stories, but about fully understanding their individual customers – identifying their unique needs and tailoring the selling processes to suit them personally.
Delivering personalized, cross-channel experiences is not a new concept, but it has become a lot harder to execute due to the explosion of data from web, social and mobile channels.
Both B2C and B2B companies must be able to ingest massive data volumes from a dizzying array of sources to put together the pieces of each customer’s puzzle to identify the perfect message at the perfect time.
How can an enterprise pull together all of this valuable information to deepen their customer knowledge and gain competitive advantage? Enter the Unified Customer Profile.